NTISthis.com

Evidence Guide: BSBADV404B - Schedule advertisements

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBADV404B - Schedule advertisements

What evidence can you provide to prove your understanding of each of the following citeria?

Confirm advertising and media requirements

  1. Confirm the availability of the completed advertisement
  2. Identify and confirm the chosen media and media vehicle/s from the media plan
  3. Confirm the timing for public release of the advertisement
  4. Confirm the budget allocation per medium per advertising period
Confirm the availability of the completed advertisement

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and confirm the chosen media and media vehicle/s from the media plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Confirm the timing for public release of the advertisement

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Confirm the budget allocation per medium per advertising period

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare and cost the media schedule

  1. Confirm that the duration and timing of the media schedule meet the requirements of the media plan
  2. Ensure the distribution of messages over the duration of the schedule meets the requirements of the media plan
  3. Identify in the media schedule the number, size/length and placement/timing of advertisements in accordance with the media plan
  4. Negotiate costs with media vehicles, report any variations from the budget in costs per medium per advertising period, and gain approvals to proceed
  5. Negotiate and gain approvals for changes from supervisors/account managers to the schedule required by unforeseen problems with media vehicle/s in accordance with organisational policies and procedures
  6. Cost overall media schedule to meet budgetary requirements
Confirm that the duration and timing of the media schedule meet the requirements of the media plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure the distribution of messages over the duration of the schedule meets the requirements of the media plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify in the media schedule the number, size/length and placement/timing of advertisements in accordance with the media plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Negotiate costs with media vehicles, report any variations from the budget in costs per medium per advertising period, and gain approvals to proceed

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Negotiate and gain approvals for changes from supervisors/account managers to the schedule required by unforeseen problems with media vehicle/s in accordance with organisational policies and procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Cost overall media schedule to meet budgetary requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Book advertising time/space and lodge advertisements

  1. Follow booking procedures in accordance with organisational policy and practice using appropriate technology
  2. Lodge advertisements to meet the deadline requirements of the media vehicle/s in accordance with organisational procedures
  3. Suggest changes or improvements to organisational scheduling procedures to supervisors or managers
Follow booking procedures in accordance with organisational policy and practice using appropriate technology

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Lodge advertisements to meet the deadline requirements of the media vehicle/s in accordance with organisational procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Suggest changes or improvements to organisational scheduling procedures to supervisors or managers

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

identification and confirmation of media and media vehicles to be used in accordance with the media plan for at least one advertisement

organising the timing and distribution of advertisements and negotiating the costs with media sellers for at least one advertisement.

Context of and specific resources for assessment

Assessment must ensure:

access to an actual workplace or simulated environment

access to media plans

access to office equipment and resources.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

analysis of responses to case studies and scenarios

assessment of written reports/examples of costing documentation

review of how advertising space and time were obtained

direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate

oral or written questioning to assess knowledge of media, media vehicle options and availability.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

BSBADV406A Buy and monitor media.

Required Skills and Knowledge

Required skills

communication skills to question, clarify and gain approvals and to book advertising space

literacy skills to identify information from a media plan and to prepare a media schedule

negotiation skills to obtain desired advertising time or space

numeracy skills to budget, cost and schedule advertisements

organisational and time management skills to meet deadlines.

Required knowledge

industry products/services such as media types and media vehicles

legal and ethical requirements for the advertising industry

principles of advertising as it relates to the marketing mix

organisational policies and procedures for scheduling advertisements.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Media may include:

aerial advertising

billboards

cable and satellite television

cinema

direct mail

direct response

exhibitions and trade fairs

point-of-sale

radio

sales literature

sales promotion

short message service (SMS)

sponsorship

television

the press

video

video games

videotext

Media vehicle/s may include:

aerial advertising

cable and satellite television

cinema

direct marketing

direct response

digital video discs

exhibitions and trade fairs

free-to-air television

internet

magazines

magazines

newspapers

outdoor advertising

podcasting

point-of-sale marketing

promotional marketing

radio

sales literature

sales promotions

video

videotext

Timing may include:

continuous advertising throughout the year

mindset at point of impact

pre-launch advertising

pre-sale advertising

seasonal advertising

Distribution may include:

evenly spreading advertisements over the allocated time schedule

advertising in waves, with heavy advertising followed by light or no advertising